Glossary
Ecommerce SEO glossary for merchants and agents.
Short, practical definitions for the SEO, tracking, schema, and performance terms that show up inside EcommerceBoost audits.
Canonical tag
A canonical tag tells search engines which URL is the preferred version when products, variants, filters, and tracking parameters create duplicates.
Product schema
Product schema is structured data that describes product name, brand, image, offer, price, currency, availability, and URL.
FAQ schema
FAQ schema marks up visible questions and answers so search engines can understand shopper objections, shipping details, returns, sizing, and support content.
Cookie banner
A cookie banner gives shoppers consent controls and can affect tracking, trust, GDPR readiness, and marketing pixel behavior.
Meta Pixel
Meta Pixel helps ecommerce stores measure paid social events, build audiences, and optimize campaigns across product view, cart, checkout, and purchase events.
Google Tag Manager
Google Tag Manager helps manage analytics, pixels, events, and ecommerce tracking without hardcoding every marketing script directly in theme files.
Sitemap XML
An XML sitemap helps search engines discover important product, collection, page, and blog URLs on an ecommerce store.
Core Web Vitals
Core Web Vitals are user-experience performance metrics that affect how fast and stable a page feels, especially on mobile shoppers.