How It Works
We parse JSON-LD structured data and detect schema types such as Product, Organization, BreadcrumbList, FAQPage, Review, and AggregateRating.
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Free Schema Markup Checker
Detect structured data that helps Google understand products, brands, FAQs, and breadcrumbs.
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How It Works
We parse JSON-LD structured data and detect schema types such as Product, Organization, BreadcrumbList, FAQPage, Review, and AggregateRating.
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Why It Matters
Structured data helps Google understand products, prices, availability, reviews, breadcrumbs, and brand identity. It can improve rich result eligibility.
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What We Check
JSON-LD blocks, invalid schema JSON, important ecommerce schema types, and missing Product schema on product-like URLs.
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Best Practice
Add Product schema with price, availability, SKU, image, and ratings when available. Add BreadcrumbList and Organization schema sitewide.
Best for
Merchants and agencies that want a fast answer before a redesign, SEO sprint, campaign push, or product-page refresh.
What you get
A focused result, a visible issue list, and the next checks worth running so you can move from diagnosis to action.
Why it matters
Focused tools are useful because they catch one class of store problems early, before they quietly hurt ranking, trust, or conversion efficiency.
Why It Matters
Structured data helps Google understand products, prices, availability, reviews, breadcrumbs, and brand identity. It can improve rich result eligibility.
What We Check
JSON-LD blocks, invalid schema JSON, important ecommerce schema types, and missing Product schema on product-like URLs.
Best Practice
Add Product schema with price, availability, SKU, image, and ratings when available. Add BreadcrumbList and Organization schema sitewide.
When ecommerce teams usually run this check
Merchants usually use Schema Markup Checker before a launch, redesign, SEO sprint, conversion optimization cycle, or competitor review. It is useful when you need a focused answer fast without running a full audit first.
This is also a good pre-check before sending more paid traffic to a page. If the result exposes weak fundamentals, it is often cheaper to fix them before spending harder on acquisition.
Common mistakes this tool can help surface
A lot of stores lose performance because teams check only the homepage, optimize the wrong template, or fix cosmetic issues before structural ones. Focus first on the pages that matter for discovery, trust, and conversion.
- Reviewing one URL and assuming the whole store behaves the same way
- Treating the score as the goal instead of using it to prioritize fixes
- Ignoring mobile, product-page, or legal-page context when it matters to buyers
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