Free ecommerce tool

ROAS Calculator

Calculate return on ad spend, break-even ROAS, and the revenue target needed to hit your profit goal.

Merchant note

ROAS alone can be misleading. A 3x ROAS can be great at 70% margin and unprofitable at 25% margin. Always calculate with contribution margin.

Ad spend

Revenue from ads

Gross margin

Target profit

Current ROAS

3.68x

Break-even ROAS

1.61x

Profit after ads

$3,204.00

Required revenue

$6,451.61

Required ROAS

2.58x

Know your ROAS. Now check if your store can convert the traffic.

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