Why it matters
Ecommerce stores often create duplicate URLs through collections, filters, variants, sort parameters, and tracking links. Canonical tags help consolidate signals to the preferred URL.
Canonical tag
Canonical Tag for Ecommerce SEO
A canonical tag tells search engines which URL is the preferred version when products, variants, filters, and tracking parameters create duplicates.
Common mistake
The most common mistake is allowing multiple apps, themes, or plugins to output conflicting canonicals on the same page.
Related tools
Should product pages have canonicals?
Usually yes. Most product pages should canonicalize to their preferred clean URL unless a specific duplicate strategy exists.